Saturday, December 02, 2006

High Over New Domino Ad

A relative forwarded me an interesting email (thanks! Useful relatives are nice) to this awesome Honda commercial featuring parts of two disassembled cars painstakingly set up to produce the domino effect. What you see is entirely filmed with no computer digital manipulation involved.

Here is some the background on its production which I reproduced from the email, with some..urm..major edits (snipping off repeated details):

" The film took 606 takes. On the first 605 takes, something, usually very
minor, didn't work.


They would have to set the whole thing up again. The crew spent weeks shooting night and day. Only on the last 606th take did everything come together as planned. By the time it was over, they were ready to change professions.

The film cost six million dollars and took three months to complete including full engineering of the sequence.
When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the costs.

There are six and only six hand-made Honda Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film.
On the new Accords, the funky windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet..
Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) is parts from those two cars. The voiceover is Garrison Keillor.

When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten.

They fell off their chairs when they found out it was for real."



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